Although mud terrain tires are extreme, Yokohama claims demand for this type of tire has increased and should continue to increase. Load range E sizes are also designed with multiple polyester body plies for additional support and protection, even in the harshest off-road conditions. It really started taking off.”. These aren't highly modified production trucks, but instead, all-out race trucks with rear mounted engines, full roll cages, five-point safety harnesses, and suspension almost the length of me. “The extra strength in the sidewall helps against punctures and holds up to heavy abuse.”. The Geolandar M/T G003 features Yokohama’s Geo-Shield construction, which includes: a new triple-polymer base compound formula with increased amount of silica for better wet traction and reduced stopping distances; a full nylon cap cover wrapping over two steel belts; added rim protection, and a hexagonal bead. “One of the main functions of the [new tire] compound used is to give you extended tread life. Additionally, the engineers designed the tire to have a wider and flatter contact patch, also improving tread life. The tires did not have any choppiness to them getting up to speed. Chinese Tires Mean Different Quality Levels, Toyo’s Celsius Plans to One-up All-Season Tires. “The three-ply sidewall is available in all load range E and D tires,” Bob Abram of Yokohama explained. Yokohama’s big push with this tire unveil was the motto, “Go Strong.” Fred Koplin of Yokohama was able to explain what this meant with the new mud terrain tire. That's why the all-new GEOLANDAR M/T G003™ … Being in the first group, we had no idea what to expect, but suited up and hopped in the car to hit the course. After our next stop, we got to what would be considered the most technical section of the trip. The U-turn got closer together as we made it through the turn and once again had some soft silt. 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A wide and flat contact shape was designed to increase traction and extend tread life. For more information on the Geolandar M/T G003 and for a full list of sizes, be sure to check out Yokohama’s website. Gateway has plenty of secrets and hidden areas around it. 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This section of the trail was nicknamed Rocky Road and it lived up to its name. To prove how capable their new tire is, Yokohama invited us to beautiful and breathtaking Gateway, Colorado to tackle a series of off-road trails in Jeep Wranglers and drive rear-engine, race-prepared Baja trucks around a dirt road course full of jumps and ruts. The company claims this creates a tire that is 2.3 decibels quieter than the leading competitor. Trucks and SUVs are back! Yokohama claims a shorter stopping distance of 51 feet on wet roads versus a leading competitor. It took a couple laps to get the hang of driving them, but the power was just enough for us to see how the tire handled the terrain. Motocross and seven-time AMA national champion Ricky Johnson who designed the short course was also on hand to provide his perspective on the new tire. Hitting off-road trails in a caravan of lightly modified Jeep Wrangler Unlimiteds, Yokohama wanted to us to experience the tire on different surfaces (except for mud, ironically) with pressure set to the vehicle's manufacturer-recommended level. We only scratched the surface on our trail ride. Please keep in mind, it's very difficult to critique a tire when driving an insane machine as fast as you can for the first time while making sure you don't embarrassingly roll the thing over. “‘Go strong’ is a concept to cover all of the Geolandar tires,” he said. To get through the area, we had to plant the tires in the middle of the ruts to keep traction. With the silt beds behind us, it was time to hit the trail. “It’s all adding up to be a peak time to be selling tires that go off road,” he said, though noting that the market itself is changing due to shifts in tire sizes. We loaded up in seven Jeep JKs and followed our guide out of the resort and up to John Brown road. “It’s the difference between people in the back seat being able to have a conversation. The trail was not very technical in the beginning, but it gave us a great chance to see how it would handle on a Jeep in addition to being able to see some amazing scenery. All rights reserved. The event included two types of ride-and-drive tire-testing opportunities –  behind the wheels of a Jeep Wranglers tackling rugged mountain terrain, and later strapped inside modified caged V6 Ranger Baja buggies speeding around the bends and jumps of a short course. For us, of course, light truck has always been a significant portion of the tire business.”. The road had a few sections where we were able to flex out the suspension, but nothing too crazy. They were brand new when we hit the course, so this was a true comparison. Also on the course were a couple rocky sections. The Geolandar M/T G003 did well in all areas. © 2017 Power Automedia. The tire is also designed to be “the strong, silent type.” The tread’s block pattern has been designed with a new pitch variation for more even harmonics resulting in a quieter tire for increased passenger comfort. The redesign of the tire fit what mud terrain tire users were looking for. The Yokohama Geolandar M/T G003 is a mud-terrain tire engineered throughout to maximize performance off-road while providing an industry leading tread life on-road. Yokohama unveiled its all-new Geolandar M/T G003. The overall performance and well-roundedness of the tire really impressed us. Positioning itself for growth in the light truck and off-road segments, Yokohama Tire Corp. added a new mud-terrain product to its Geolandar line for off-roaders, outdoor enthusiasts and pick-up truck/SUV owners. Yokohama took note and is betting big on these off-roaders with the all-new Geolandar M/T G003 mud terrain tire for light trucks. One of the best parts of testing the tire? “The wider and flatter contact patches allow for more evenly distributed stress throughout the tire,” Abram explained. In what Yokohama describes as “aggressive traction,” the tire also has an optimized block-to-void ratio, optimitzed sipes, and advanced mud and stone ejectors which combine to provide better off-road traction and better wet traction, allowing drivers to stop shorter. All rights reserved. The event included two types of ride-and-drive tire-testing opportunities –, When breaking out the data between likely mud terrain vehicles for which this tire is designed versus the overall truck marketplace, he said the growth and the opportunity is there. At an event hosted in the mountains of Colorado at the Gateway Canyons Resort, the Geolandar M/T G003 was unveiled on May 15 to industry and national media gathered in Gateway, Colo. Climbing up and down rugged canyon trails we trucked through hard and soft dirt, sand, grassy fields, loose rocks, deep ruts, and large rock slopes. The tire manufacturer claims an 8 percent increase in tread life versus leading competitors. Once fully launched the line will consist of 37 sizes in 15-20 inch wheel diameters with load range E and D options. Despite the trail not being as technical as we had hoped it would be, it was still great to see how the tires handled on minor obstacles. Get the latest news in Tire Review World Tire Report. Yokohama really listened to the consumers and the market. The resort was already above 4,500 feet of elevation. The tire's sidewall armor improves durability and almost looks like a continuation of the tread onto the sidewall, providing grip for those instances when the tire gets lodged in a rut or crevasse. We were not able to compare the tire against a competitor, but the tire never seemed to struggle. Steven Olsewski grew up with a true passion for anything with a motor. “The traditional mud tire sizes, the 15-inch, 16-inch – really the bulk of the market for many, many years – is actually going down and the real growth is in the 17-inch, 18-inch, and 20-inch and above. We promise not to use your email address for anything but exclusive updates from the Power Automedia Network. News: Openbay Adds Support for Major Tire Suppliers to Otis, News: Massachusetts Votes to Amend Right to Repair Law, News: Shop Boss Adds New Features to Software, News: TBC Corp. Running Programs for Military, First Responders, Featured: 2019 Newsmakers: Bridgestone Americas, Products: Meyle Releases ABS Sensor Kit for Targeted Replacement, Products: Autel Releases ADASCAL2 Expansion Pack, Passenger/Light Truck: Toyo Tire Debuts Open Country A/T III, Tires: Feds: Auto Repair ‘Essential’ Amid COVID-19 Outbreak, Buyer Beware? The only thing we could relate it to is being in the tube of a wave in the ocean – surreal. A couple of blind turns later, we got to the most difficult part of the course: a right-hand turn banked by a field of silt. The first thing on our minds was to see what the tires looked like. “When the stress is more even across the tire, there are less hot spots. He explained that the tread design is intended to be wider and flatter, which can reduce tread wear by more evenly distributing the stress on the tire, reducing hot spots, heat and friction for better tread life.

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